Picks of the Week: December 19 - January 1, 2011

Website of the Week – Public Agenda

For over 30 years, Public Agenda has been providing unbiased and unparalleled research that bridges the gap between American leaders and what the public really thinks about issues ranging from education to foreign policy to immigration to religion and civility in American life. Nonpartisan and nonprofit, Public Agenda was founded by social scientist and author Daniel Yankelovich and former Secretary of State Cyrus Vance in 1975. Public Agenda's two-fold mission is to help American leaders better understand the public's point of view and enable citizens know more about critical policy issues so they can make thoughtful, informed decisions. Go to: http://www.publicagenda.org.


Publication of the Week -- The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross and Clare Segal

From the publisher: With the explosion of uninspired e-mail solicitations, dull fundraising dinners, and cookie-cutter direct mail campaigns, donors are demanding a new, personalized approach when being asked for money. Drawing on the authors' practical experience and the most current psychological and neurological research, The Influential Fundraiser offers a wealth of approaches that will help fundraisers make significant and successful creative "asks" for money from donors . . . in person. Written by Bernard Ross and Clare Segal—two leading experts in the field of international nonprofit fundraising—the book offers step-by-step guidance for gaining confidence and learning the necessary skills and techniques fundraisers must have to build successful relationships and raise substantial amounts of money. Written in an accessible, engaging style, The Influential Fundraiser will help you to be both highly effective and very flexible. The 5P model outlined in the book—Passion, Proposal, Preparation, Persuasion, and Persistence—will help fundraisers and volunteers learn invaluable skills needed for fundraising success. The Influential Fundraiser is international in scope and includes helpful suggestions for dealing with a wide range of cultural and diversity issues. Click to preview this book on Amazon.com.


Trend of the Week – Foundations’ Public Policy-related Activities

The Foundation Center’s first report benchmarking the level of engagement of U.S. foundations in policy-related activities reflects an increase in grantmaker support for research, public education, and resources to policymakers in recent years. Key Facts on Foundations’ Public Policy-related Activities finds that one-quarter of the more than 1,300 foundations that responded to a survey either fund or are engaged in such activities, with larger foundations far more likely to participate than smaller ones. In fact, more than half of those who engage in public policy-related activities increased their levels of support over the last five years. To download a copy of the report, go to: http://foundationcenter.org.


Resource of the Week – Fundraising Databases

The Center for Nonprofit Management has complied a list of online fundraising databases for grant seekers and grant makers. Go to: http://www.cnmsocal.


Tech Tip of the Week -- Add a Drop Cap in Word 2010

A drop cap is used to display the first letter of the paragraph in a large font. To add a drop cap to a paragraph in Word 2010:

• Click in the paragraph where you would like to apply a drop cap
• Click the Insert tab on the Ribbon
• In the text group, choose Drop Cap
• From the Drop Cap list, click to select the style or choose options for additional choices