Picks of the Week: March 13 - 19, 2011

Website of the Week – ASU Lodestar Center for Philanthropy and Nonprofit Innovation

The ASU Lodestar Center exists to advance nonprofit leadership practice so that organizations can better achieve their mission. Whether the mission is housing, youth development, recreation, or neighborhood revitalization, effective nonprofit organizations improve individual lives and enhance our entire community. Through research, education, and outreach activities the ASU Lodestar Center for Philanthropy & Nonprofit Innovation provides knowledge and tools that enhance the effectiveness of those who govern, manage, provide programs and services, volunteer for and support nonprofit organizations. Go to: http://lodestar.asu.edu.


Publication of the Week -- Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor by Barry J. McLeish

From the publisher: In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.

• New sections on the new media available to nonprofit marketers
• Techniques for analyzing your market and developing a comprehensive marketing plan
• Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
• Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

Click to preview this book on Amazon.com.


Trend of the Week – Americans Living With Disability And Their Technology Profile

According to a new study by the Pew Internet and American Life Project, one in four American adults live with a disability that interferes with activities of daily living. Fifty-four percent of adults living with a disability use the internet, compared with 81% of adults who report none of the disabilities listed in the survey. Two percent of American adults say they have a disability or illness that makes it harder or impossible for them to use the internet. This report is based on data from telephone interviews conducted by Princeton Survey Research Associates International between August 9 and September 13, 2010, among a sample of 3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. For more information and to download a copy of the report, go to: http://www.pewinternet.org.


Resource of the Week – Transitioning to a Nonprofit Career

Successfully moving into a senior nonprofit management role takes teamwork. Both the individual taking the position and the organization welcoming the new hire should be equally committed to making the onboarding process a success. Bridgestar, an initiative of the Bridgespan Group has compiled a number of excellent resources on the this topic These materials from Bridgespan's Bridgestar job board initiative provide an overview of what makes for a successful transition. Go to: http://www.bridgespan.org.


Tech Tip of the Week -- Enter a Line Break Within a Cell in Excel

To Enter line breaks in an Microsoft Excel worksheet:

• Click the cell where you want the label or heading to appear
• Type the first line of information
• Press ALT + ENTER
• Type the second line (Repeat step 3 if you have additional lines to enter)
• Press ENTER when you've finished typing