Website of the Week -- Center for
Collaborative Planning
The Center for
Collaborative Planning (CCP) promotes health and social justice by providing
training and technical assistance and by connecting people and resources. CCP
supports diverse communities in key areas, such as: Asset-based Community
Development (ABCD), Leadership Development, Working Collaboratively, Community
Assessment and Strategic Planning. The site contains an extensive resource
library organized into 14 categories. Go to: http://www.connectccp.org
Publication of the Week -- Guerrilla
Marketing for Nonprofits by Jay Levinson
From the publisher: The
Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to
adapt the profit-producing principles of Guerrilla Marketing to the world of
nonprofits. The nonprofit sector has increased by 65%--a flood of new
organizations are vying for donations, competing for volunteers, and carving
out their share of the marketplace. Joined by co-authors Frank Adkins and Chris
Forbes, Levinson shows nonprofit marketers how to gain the competitive edge
they need by replacing their lack of money with the power of time, energy,
imagination, and information—allowing them to maximize their impact and raise
more money! Armed with time-tested principles, 200 proven weapons of Guerrilla
Marketing, and relevant tactics and tools, nonprofit marketers learn how to
boost public awareness, increase effectiveness in recruiting volunteers,
mobilize advocates, and raise more money—no matter the state of their finances.
Trend of the Week -- Latest US Foundation Trends
Even through a period of unpredictability in the national and global
economic and political environment, domestic foundation giving has continued to
grow at a moderate pace. According to Key Facts on U.S. Foundations, the
Foundation Center's new annual research study, in 2011 the country's 81,777
foundations held $622 billion in assets and distributed $49 billion, an amount
estimated to have reached $50.9 billion in 2012. The outlook for 2013 is for
continued modest growth overall. Key Facts on U.S. Foundations is the primary
publication in which the Foundation Center documents the overall size of the
U.S. foundation community and provides perspective on the giving priorities of
the nation's largest foundations. key
findings in the report include:
- Health and education are the top priorities of the country’s largest foundations, accounting for almost half of all grant dollars.
- More than one third (35%) of all grant dollars awarded by the nation's largest foundations were specifically intended to benefit the economically disadvantaged.
- In 2011, the Bill & Melinda Gates Foundation made the single largest grant: $967 million over five years to the Global Alliance for Vaccines and Immunization.
For more information, go to: http://foundationcenter.org/gainknowledge/research/keyfacts2013/foundation-focus.html
Resource of the Week – Using Social Media Platforms to Amplify Public Health
Messages
In partnership with Ogilvy PR, Alexandra Hughes of
the Georgetown University's Center for Social Impact Communication researched
and developed a white paper that examines how to leverage the opportunities
social media provides by identifying tenets and best practices for public
health-driven social media, as well as provides insights into how to reach and
engage key consumer and provider audiences. Using Social Media Platforms to
Amplify Public Health Messages was informed by a review of the
publicly-available public health and social marketing literature, strategies
and tactics employed by public health campaigns that have successfully utilized
social media to affect audience attitudes, behaviors and/or awareness of an
issue, and one-on-one interviews with public health, social marketing and
social media subject-matter experts across the country. To download the
resource, go to
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