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Publication of the Week -- Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign by Tom Ahern
From the publisher: Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money. Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, Raising More Money with Newsletters than You Ever Thought Possible, and Keep Your Donors: The Guide to Better Communications & Stronger Relationships.
Nonprofits need new funding sources and models.
- 42% of survey respondents report that they do not have the right mix of financial resources to thrive and be effective in the next 3 years.
- 1 in 4 nonprofits has 30 days or less cash-on-hand.
- Over the next twelve months, 39% plan to change the main ways they raise and spend money.
- 23% will seek funding other than grants or contracts, such as loans or investment
- Only 14% of nonprofits receiving state and local funding are paid for the full cost of services; just 17% of federal fund recipients receive full reimbursement. Partial reimbursements require additional funding to cover the growing gap as nonprofits serve more people.
- Government is late to pay: Among those with state or local funding, just over 60% reported overdue government payments; over 50% reported late payments from the federal government.
- For the first time in the five years of the survey, more than half (52%) of respondents were unable to meet demand over the last year; 54% say they won’t be able to meet demand this year.
- This represents a worrying trend; in 2009, 44% of nonprofits said they were unable to meet demand.
- Jobs (59%) and housing (51%) continue to be top concerns for those in low-income communities.
- 90% of respondents say financial conditions are as hard or harder than last year for their clients; this is actually a slight improvement from prior years’ outlook
- 49% have added or expanded programs or services; 17 percent reduced or eliminated programs or services.
- 39% have collaborated with another organization to improve or increase services.
- 39% have upgraded technology to improve organizational efficiency.
- 36% engaged more closely with their board.
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