Monday, November 17, 2008

Picks of the Week: November 16 - 22, 2008

Website of the Week -- Bridgespan Group

The Bridgespan Group has launched a newly redesigned website. Founded in 2000, the Bridgespan Group is a 501(c)(3) nonprofit that helps nonprofit and philanthropic leaders in the hard work of developing strategies and building organizations that inspire and accelerate social change. Bridgespan works to build a better world by strengthening the ability of nonprofit organizations to achieve breakthrough results in addressing society’s most important challenges and opportunities. Bridgespan pursues its mission through three sets of activities:

• Strategy consulting, executive search, and philanthropy advising, to help nonprofit organizations and philanthropists develop and implement strategies with the potential to achieve significant results.
• Sharing insights, strategies and tools developed by us and by others through research and client engagements, and
• Developing or supporting strategic initiatives that aim to improve performance across the nonprofit sector. Notable among these is the Bridgestar initiative, which seeks to help nonprofits attract, connect, and develop strong leadership teams

Go to:

Publication of the Week -- The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves by Joseph Barbato

From the publisher: First, let's make clear what this book is NOT. It is not a guide for writing press releases. It is not a manual for creating a speaker's bureau. It is not a treatise offering PR palaver. After reading Attracting the Attention Your Cause Deserves, here are just a few of the skills you'll become more proficient at: -Sharpening your organization's niche -Identifying the range of people who benefit from your work … thereby targeting your audiences with greater precision - Cultivating the right media people, locally, regionally, and nationally if appropriate - Organizing your website most efficiently for the press - Making a persuasive pitch, in writing and over the phone - Becoming the "go to" person for reporters and others, and - Learning how to package your expertise to gain even greater exposure. Click to preview this book on

Trend of the Week -- Giving Trends among the “Wired Wealthy”

A recent study by Convio, a relationship management software company that serves the not-for-profit sector, showed that the ‘wired wealthy’ are increasingly active online, with the intention of becoming even more so. These are individuals who donate a minimum of $1,000 dollars annually to a single cause and give an average of $410,986 to various charities each year. Major findings from the research include:

• 51 percent of those surveyed said they prefer giving online and 46 percent said that five years from now they will be making a greater portion of their charitable gifts online
• Most charity Web sites are missing opportunities to fully engage wired wealthy with their organization. Only 40 percent of those surveyed said that most charity Web sites made them feel personally connected to their cause or mission. Only 40 percent of those surveyed said that most charity Web sites are inspiring
• Email shows signs of lost opportunities to connect with various donors. 74 percent of those surveyed said it was appropriate for the charity to send an email reminding them to renew an annual gift. 74 percent of those surveyed said that an email from the charity about how their donation was spent and what happened as a result would make them more likely to give again

To download the study, go to:

Resource of the Week -- The Partnering Toolbox

The Partnering Toolbox offers a concise, step-by-step overview of the essential elements that make for effective partnering. The Toolbook was written by Ros Tennyson and produced by the Partnering Initiative in co-operation with the Global Alliance for Improved Nutrition (GAIN), The United Nations Development Program (UNDP) and the International Atomic Energy Agency (IAEA). The Partnering Toolbook builds on the experience of those who have been at the forefront of innovative partnerships and offers a concise overview of the essential elements that make for effective partnering. Go to:

Tech Tip of the Week -- Create a Cent Sign in Word

To create a cent sign in Word using a keyboard shortcut:

• Hold down the Ctrl key and press /
• Type the letter c

This tip works in Word 2007 and in older versions as well.

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