Sunday, November 24, 2013

Picks of the Week: November 10-16, 2013


Website of the Week -- Center for Collaborative Planning
The Center for Collaborative Planning (CCP) promotes health and social justice by providing training and technical assistance and by connecting people and resources. CCP supports diverse communities in key areas, such as: Asset-based Community Development (ABCD), Leadership Development, Working Collaboratively, Community Assessment and Strategic Planning. The site contains an extensive resource library organized into 14 categories. Go to: http://www.connectccp.org

Publication of the Week --  Guerrilla Marketing for Nonprofits by Jay Levinson 
From the publisher: The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances.


Trend of the Week --  Latest US Foundation Trends
Even through a period of unpredictability in the national and global economic and political environment, domestic foundation giving has continued to grow at a moderate pace. According to Key Facts on U.S. Foundations, the Foundation Center's new annual research study, in 2011 the country's 81,777 foundations held $622 billion in assets and distributed $49 billion, an amount estimated to have reached $50.9 billion in 2012. The outlook for 2013 is for continued modest growth overall. Key Facts on U.S. Foundations is the primary publication in which the Foundation Center documents the overall size of the U.S. foundation community and provides perspective on the giving priorities of the nation's largest foundations. key findings in the report include:
  • Health and education are the top priorities of the country’s largest foundations, accounting for almost half of all grant dollars.
  • More than one third (35%) of all grant dollars awarded by the nation's largest foundations were specifically intended to benefit the economically disadvantaged.
  • In 2011, the Bill & Melinda Gates Foundation made the single largest grant: $967 million over five years to the Global Alliance for Vaccines and Immunization.


Resource of the Week –  Using Social Media Platforms to Amplify Public Health Messages
In partnership with Ogilvy PR, Alexandra Hughes of the Georgetown University's Center for Social Impact Communication researched and developed a white paper that examines how to leverage the opportunities social media provides by identifying tenets and best practices for public health-driven social media, as well as provides insights into how to reach and engage key consumer and provider audiences. Using Social Media Platforms to Amplify Public Health Messages was informed by a review of the publicly-available public health and social marketing literature, strategies and tactics employed by public health campaigns that have successfully utilized social media to affect audience attitudes, behaviors and/or awareness of an issue, and one-on-one interviews with public health, social marketing and social media subject-matter experts across the country. To download the resource, go to

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